Owner of a revolutionary technology for supporting diagnosis of breast cancer, started today sale of Braster device. Company’s website will be the first distribution channel. The commencement of sale is linked with beginning of cooperation with insurance institution Nationale Nederlanden, which is planning to offer Braster System to his clients and employees. At the same time Company concluded the agreement for sale with one of the largest pharmacy chain in Poland – Dr Zdrowie.
"Today, officially we launch our own online store, where you can buy Braster device together with the subscription in three price variants. In the next weeks we are planning to launch sale in pharmacy chains. First will be Dr Zdrowie - one of the biggest nationwide pharmacy chain. In case of Polish market, own online store as well as pharmacy chains will constitute for us a key distribution channels ." – explains Marcin Halicki, President of BRASTER S.A. – "I want to highlight that all activities we manage to accomplish in accordance to our promises, which we gave to investors during the public offering in May 2015." – he adds.
Sales strategy set by the Company, predicts that for overall cost will contribute: the device cost and 24 month subscription in three price variants. First option assumed lack of initial fee (or symbolic one) and subscription amounted to PLN 45 per month for 24 months. Second option assumed the initial fee for Braster device amounted to PLN 195 and subscription amounted to PLN 29 per month for 24 months. Third option cover single fee amounted to PLN 891 and access to service for 24 months. In all cases Braster System will be available in company’s online store, and later also in pharmacy chains. First pharmacy chain with which BRASTER started to cooperate is Dr Zdrowie Pharmacy. Devices will get to 31 sales points located in Poland.
The Company also established a partnership with Nationale Nederlanden Life Insurance Company S.A. (NN) for the sale of 110 Braster units with a 24-month subscription. NN pledged to purchase the Braster System within 14 days of launching the product on the Polish market. For this purpose, BRASTER is to present a dedicated sales offer for employees of the Nationale Nederlanden Group.
"Nationale Nederlanden is a very important partner for us. The contract is of a developmental nature and provides for the purchase of more equipment. At the same time we are counting on acquiring more powerful and reliable trading partners." – explains Marcin Halicki.
The Company's current activities are focused on the intensive promotional campaign of Braster device. The communication strategy assumes the presence of the product both on the Internet (primarily social media, blogging, VOD, display advertising) as well as classic channels (women's press, product placement). Brand Ambassador was known actress Magdalena Różczka.
Braster technology developed by Polish scientists is covered by patent protection in many countries around the world. In the event of effective commercialization of Braster equipment on the Polish and international markets, the Company's business will generate significant revenue that will have a significant impact on financial performance in the future.