Braster launches sale on the first foreign market

The manufacturer of the unique in the world device for breast self-examination with the beginning of April has started the sale in the Netherlands through their own online shop dedicated to foreign customers. Along with launching the online sale, the promotional campaign have been started. The Company is actively preparing for the development of the e-commerce channel for the next foreign market.

Through website and after going to the online shop, customers from the Netherlands will have the possibility to order BRASTER device and the examination package. The company offers to the users the package consisting of the BRASTER device and 6 examinations for 349 EUR. Additionally there is possibility to buy an examination package solely: 6-examination package for 59 EUR, 12-examination package for 99 EUR and 24-examination package for 189 EUR. Braster to target the potential customers more effectively has created special landing page in the Dutch language, where the unique features of the device will be presented to the women in the Netherland.

"We are noticing significant potential in the development of the own online sale channel in the foreign markets. During the implementation of the expansion strategy we would like to focus on creating a strong position in the e-commerce market. The Netherlands is the first foreign market where we launched the online sale of our device. Based on gained experience, we want to refine BRASTER System to meet expectations of our customers even better" – explains Marcin Halicki, President of the Management Board of BRASTER S.A.

"Along with the sale launching in the Netherlands, the online promotional campaign specially prepared for this purpose will start. The promotion will be performed using Google AdWords tools, social media and also will engage a Dutch influencers, who on their blogs will report the use of the BRASTER device. Braster has created an English version of the e-shop, taking in to the consideration the expansion plans to the next foreign markets. The online shop websites were adjusted to the mobile devices to allow easy purchase using the smartphone or tablet. - We want to continue the increase of the range of activity and to enter to the new market. This aim will be achieved due to launching a new versions of the foreign e-shops, and cooperation with a new distributors. Adopted online sales formula will allow the expansion without undertaking substantial investments" – said the President.

The Netherlands is a country that pays special attention to prophylaxis of breast cancer. Breast cancer is the most common malignant cancer type in the Netherlands. Each year around 14 000 women fall victim and 3 000 women die because of this type of cancer. It is estimated that 1 of 8 women in the Netherlands will develop breast cancer at some point in their life.

See Dutch website >>

Website avaiable in dutch language

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