Braster appreciated by the Dutch Ministry of Economy - Hannover Messe trade fairs 2017
Braster In-home Breast Examination System, which was designed in collaboration with the Dutch Pezy Group, was appreciated by the Dutch Ministry of Economy. This institution invited Pezy Group to present Braster as an essential component of the Dutch stand at this year's International Technology Fair, Industrial Innovation and Automation - Hannover Messe 2017. The ministry noticed Braster among others thanks to his success in the Netherlands – winning the prestigious Innovation and Inspiration Award in February 2017, during the High Tech Congress in Eindhoven. Established relations with the state institutions of that country certainly will bring benefits, while Braster product will be introduce to the Dutch market.
Hannover Messe is one of the most important and largest fairs in the world, focused on key areas of industrial production, especially on technologies and innovations supporting improvement of economic efficiency. The event will take place between 24th and 28th of April. Braster presentation is planned for Wednesday 26th April, the representatives of the Pezy Group will discuss the project's implementation and how, together with Braster, they have managed to design, execute and market a technologically advanced system for in-home breast cancer prophylaxis, in record time (12 months).
"World-class quality, innovative technology and the latest design trends which we employed to create our device, have been noticed by the Dutch Ministry of Economy. This is a great privilege for our company, and made us feel proud. Braster will be presented at the ministry stand and we hope that will help us to get noticed and allow us further expand the network of valuable contacts, before expansion into the market we are preparing for." - explains Marcin Halicki, President of BRASTER S.A.
By the end of 2015 BRASTER signed a contract with the Dutch Pezy Group. A partner from the Netherlands designed a telemedicine device for home use and prepared its industrialization for mass production. The design of the consumer version of the device has been implemented in several stages: from selecting the optimum wireless communication protocols, by refining the final design, to working together with the selected contract subcontractor for the entire industrialization process until the serial production starts.
The Company introduced the Braster System for sale on the Polish market in October 2016. During the first 2.5 months of the market, nearly 2,000 devices and nearly 500 services in the form of subscription were sold. Currently, RASTER is preparing for foreign expansion. According to the updated strategy for the years 2015-2021, the company plans to launch in the years 2017-2018 a number of foreign markets (including the United Kingdom, the United States and Germany).